Currently, I research, plan & deliver accessible human-centered solutions for BENEFEDS.gov & LTCFEDS.gov at Fedpoint USA.

Previously, I scaled an AI investment platform from 0 to 1, boosted customer retention through guided user onboarding journeys, designed B2B infrastructures such as the inventory management system, Fintech Screener, and Ad-tech Subscription Manager, and successfully delivered three React-based design systems across CRM, Fintech/banking, and Marketing Ad-Tech industries.

I’m a product-focused problem solver with a graduate degree in Information Systems and hands-on experience driving measurable impact across SaaS, automation, and user experience initiatives

My approach combines data-driven decision-making with rapid experimentation. I don’t just design or strategize, I ensure things get built, implemented, and adopted. Whether it’s optimizing onboarding journeys, reimagining legacy workflows, or introducing automation in place of manual labor, I thrive at the intersection of technology, design, and business outcomes.

In 2022, before starting my Master’s program, I founded Fince—a platform designed to bridge the gap between financial advisors and the general public. This venture led me to study financial customer behavior and the psychology behind financial advisory. I spearheaded key activities such as user interviews, surveys, feedback analysis, and market research. Leveraging these insights, I meticulously designed a high-fidelity prototype for the investor ‘s pitch. Our solution effectively addressed a critical problem faced by 68.7% of our target audience.